Project Supremacy Review and Case Study of the Wordpress Schema Plugin

As you can see, I have decided to look at Project Supremacy and do a full review and case study on it.  This will involve the addition of the Wordpress schema plugin across multiple blogs covering different niches.  A quick look at what this is all about, then we can go into the case study.

What is Schema and what is Project Supremacy?

Schema firstly is, in very basic terms, an addition to an existing language, such as HTML in this case.  It is implemented on web pages as a set of tags which are predefined as having a specific meaning and set of properties which have been agreed by "people" on the net.  You know - those in the know as it were.  The best way of explaining it would be by an example.

Lets say you had a document with lots of different sections in it.  Take a product listing.  It has a category in it - so your HTML would typically look like this..... <span>Home Electricals</span>

Now search engines are pretty stupid - as is the case with all computer programs - and they need help because they don't know that what's in the span above is actually a product category.  So we implement some Microdata to help them and this would (for example for the concept) look like this <span itemprop="category">Home Electricals</span>.

Now a search engine can establish relevance for the words within the span as being attributed to something specific rather than just being words.  Additionally, some engines are known to use the information within the microdata to add informative details to the listing within the serp.  Perhaps the most common or well known example of this is the inclusion of star ratings for reviews - something well worth doing for review web sites as it draws the eyes of the searcher towards the entry.

All this is nested, so above this you would start off with a top level identifier (itemtype, itemscope) of "product" for example, and then terminate it with another closing tag.

So that's an overview of marking up a page with Microdata - you can see the microdata itself are standardized sets of specifiers which are assigned to your web page data in a broken down format.  There are thousands of them and they adopt different forms aswell - so whilst this gives an indication of what the microdata is - it would take you months of hard work and study to become an expert - hopefully you won't need to with the help of Project Supremacy, that's the whole point of it.

Thats fine - and how about Project Supremacy itself?

Well Project Supremacy is a plugin which encases your Wordpress blog data with specific microdata for you - to save you all the hard work of fiddling round with the tags.  This in theory means that search engines will be able to classify your page better, identify its relevance more "sharply", and hopefully this will result in better rankings. 
I strongly suspect that if you get this wrong it could adversely affect your rankings - that is based on experience though, at the point I am writing this bit - I haven't even installed it yet!  We will see.

It also integrates with existing popular affiliate platforms, article sites and other resources such as captchas and proxy services.  But there is more - built into the software is a spectacular and seamless keyword competition checker which allows the user to view the words and phrases on the same page as they enter their titles and other parts of a blog page or post.

Initial Project Supremacy Setup for the Case Study?

Having purchased the product I am invited by e-mail auto responder to download the zip file containing the plugin.  At the point of download, I am provided with an activation key (and reminded which e-mail I used when I placed the order which is nice).

There are a couple of prerequisites (well one) for installation and setup that is.

PHP 5.3 for the IonCube decoder.

But... a mishmash of other things can go wrong as you can imagine given that Wordpress themes and plugins are all different and most are very badly coded.  This is an inherent problem with generic installs and random plugins - so the usual advice is given (do a backup).

Not all hosts are compatible with this from the off, but a list of hosts known to be compatible is provided.  Hostgator is one of mine, so I will probably go with that.  It should be noted that the requirement upon the host is nothing out of the ordinary here.  They aren't asking for anything special - just up to date stuff at the end of the day.

Project Supremacy Download Review

(Above - Project Supremacy download area)

As I suspected a tiny bit of fiddling was required at hostgator to set the PHP version to 5.3 - mine was executing via 5.2 and I did get the error message regarding Ioncube on plugin activation after I uploaded it.  Here's the screen to set your PHP version correctly on Hostgator, and this is accessed from the "PHP Configuration" icon under your control panel (its normally the very last icon at the bottom.)

PHP Settings on Project Supremacy Review.

Running the Project Supremacy Plugin after Installation.

Ok now we get a little bit into the nitty picky of this system.  There are a large number of videos to be watched in the training area about how to use Project Supremacy, and having watched a few it appears to me that the practical use for this program is based (at least in part) around being an affiliate of a couple of big sites (amazon, clickbank being two of them) and using adwords keyword tools to get some keywords presumably in the hope that......

a) They are LSI Related.
b) LSI word inclusion within a document helps ranking.

Now at this point I am disheartened.  I am going to persevere with it because I am curious, but in the past, and indeed right up until this day I have found it extremely hard to rank affiliate websites.  I even have a site which is around 10 years old, ranks number 1 for its phrase, and yet a 100% related sub-page with a few deep amazon affiliate links (a perfectly valid page - not spammy in any way) is nowhere on google - and I mean NOWHERE.

Having lost around $80k per year revenue due to google killing thin affiliate sites in the past, I am fully aware that probably the only chance I have at ranking an affiliate page is to be an expert in the field of the product it talks about and building THE internet authority website on this topic.  This is not related to the Supremacy tool - moreso the whole concept of "affiliate sites" in general.

Knowing that I cannot possibly be an expert in every product (on amazon for example) which sells, means that the sites I create using this tool will be small in size and in my initial view, must be highly niche targeted as opposed to massive all round "gazillion products" type stores.  Which in itself is ok - but I still have some reservations as to whether this tool will help them rank or not - given that they are simply affiliate sites all over again selling the same stuff as amazon or whoever else I affiliate with.

At this point I am so put off by the inclusion of amazon and clickbank that I am hoping I can use it for other things instead, and also I have decided to scrap any thought of including this work on any established domains I have.  I just don't want to risk them by putting amazon links on them.  Naturally you don't have to have affiliate links on your site - you can still use this tool for business domains for the inclusion of the microdata alone.

I'm therefore stuck now with having to start a domain from scratch (by choice) and I don't want it to be an expired domain either - this will be a clean domain with no history.  A real uphill struggle is what I am left with - and given this domain will need links - I feel at this point that I am back to where I started - in other words, I am about to create yet another affiliate site which will fail because it will need links no matter what level of effort I put into creating detailed and expert level content and microdata.

I have decided to approach this from two angles :-

I will see if I can add this to an existing page on an existing domain to make it rank higher.
I will create a new domain.

Project Supremacy on an Existing and Indexed Blog with Low DA Review.

As hinted at above, while using Project Supremacy v2 I would like to initially avoid Amazon.  They are strict in their requirements and do demand that affiliates show them which sites they're promoting links from.  I'm already an Amazon affiliate, so I don't want to jeopardize that pittance, as its better than nothing, so I thought to do this trial, I'll join a different one of the supremacy supported platforms.  That would be the health related one.  Already being a member of clickbank, I could use that, but maybe down the line.

So off I go to join the market health program.  That was no problem - there was no authentication type requirement and the account was active right away.

I return to my installation of Project Supremacy and click on the API tab to see what it wants (exactly) in terms of the key from markethealth.  A screen is below.

Market Health for API  Key.

Then we have the Markethealth screen once you ask them to give you an API Key.

Just above the screen print there, it says "Your API Key has been submitted and is awaiting approval." - so maybe the API key has been provided in terms of the string and I just have to wait for approval.

Anyway - after about 20 hours I can't be bothered waiting any longer I don't have time for dithering companies - this is exactly the kind of waste of time you are up against.  They haven't contacted me regarding the activation of an API key, it is still showing as inactive in my account, so I will try with clickbank.  If markethealth come along with an active key I will come back to them.  But I certainly AM NOT chasing THEM when I AM WORKING TO MAKE MONEY FOR THEM - ITS A JOKE.

So here is all we have to do with clickbank - press the button and it refreshes the data.  Quite what it does exactly is not explained - but it has done something and looks ready to go.  I haven't added in a clickbank ID anywhere into the blog at this stage - so again it's a bit confusing - hopefully I will be able to explain more as I go along.

Market Supremacy using Clickbank.

Having "refreshed" the data, I then went into the "Affiliate" section of the plugin and chose the option to show me clickbank programs to do with "panic attacks".  I have a PLR page on that topic on the existing blog I am testing on so I thought this is a good way to stick a link in.

The offer selection screen lists all programs published on CB which match my string search, there are loads of helpful filters to apply - here is a screen shot of a few - if you know CB already then you get the picture - a very tidy and useful tool indeed with it being attached to your blog.

Project Supremacy - Product Research

Simply clicking on the "create shortcode" button alongside the required offer pops up a window which allows you to configure the link before posting it to your blog page.

Supremacy Links

Once you have used the above screens to create your links, you can pop over to an existing or new post on your blog and insert it using icons which are added to the editor within Wordpress.  See Below.  There is a small icon which will pop up a menu containing your codes, position your cursor where you want the link to appear in the post, click the icon, then select the drop down menu code and it is automatically inserted correctly.


As this review is being written whilst I do the tasks, you will appreciate that little bits are going on behind the scenes which aren't important enough to warrant typing up - certain assumptions are made etc.  So here's a list of the things done sofar in order to use this system - either in the past, or during the set up of the plugin.  It is worth reading these because you will more than likely need to do the same.

Get a webhost with correct compatibility.
Install Wordpress.
Write a post or page.
Buy and Install Plugin.
Join CB (or Markethealth or Amazon or all)
Watch the Training on the Plugin
Choose a program to promote.
Use the software to create a shortcode.
Edit a post and insert the link using the project supremacy icon.

So at this point this is all done - and moving on it's time to look at projects now - and schema itself hopefully.

Creating a Project.

I may well be backtracking a little bit here, because logically we would create a project (probably) once the blog is set up - its just that I had a page already.

What i'm going to do therefore, is create a project based around the page topic of panic, do some keyword research and then see how I can incorporate that into the page.  The page I am working on is page 1 slot 10 in the g serp BTW.

So lets take a look at what projects are all about.

Once you give a name to the project, you are hit with a screen which looks like the following, except I have cut it in half so I am showing the left side only.  There are four groups in a project not two - they just don't fit on the imjourney screen - but you get the picture.  The idea is that you can create a "group" and then create a page or a post on the blog for each group.  So for understanding the process, it's one group per webpage - be that a post or blog page - that is what you are aiming for.

Now as far as I understand the way this works, you are going to create a page/post using the details you glean from the keyword research you perform - in particular, you are going to create your meta - such as title - from this research.

My issue here, is that I have already got a page, indexed and on a fixed url which I want to monitor keywords ranking with, so to work to the normal flow here which is.....

Get keywords
Look at data and choose target words
Create page meta
Fill out page content manually

I am going to have to delete my page and then perform the above - making sure that I get the URL the exact same as the one which is indexed already.

As I get used to the system it is starting to dawn on me that I actually want to change the rank of a page by changing the onsite stuff (as you would) but the thought behind this maybe flawed, because I have noticed in the past that pages seem to get "locked in" to a phrase when they are first crawled by virtue of the content.  Adding to the content or changing it is seemingly ignored for a long time by google - and the positions for the original data seem to be retained.  I've seen this in instances where I've added very targeted words to an indexed page, and the page (which would normally attain position for those new words if it were a new page due to the way I incorporate them) does not get listed for the new words I insert.  However - I am going to carry on with this in order to learn the program and for this review and case study - but I have to admit that I am not going to expect much to happen to the pages current ranking.

Basically - the content will remain largely the same so that I can track movement, if any, based on largely unchanged content but hopefully some new schema will be placed into the content which could help shuffle things around.

So on we go.

I've now imported some keywords which I exported from adwords.  At this stage, the programming here looks to be extremely slick - the words came into the group seamlessly, rapidly and without error.  I have now used the built in function to get the keyword data which has returned, and color coded, the words and provided me with a good idea of competition levels for words within the group.

Screen shot showing Project Supremacy Keyword Grouping.

All I have to do now, is insert the titles and urls as I want them (the same as they were before basically) and then delete the existing post and reload the post content within this system.


Now that my post is fully integrated with the plugin, its time to take a look at the features on offer which can "upgrade" the standard post format to include the schema.

I have even more issues here (not related to Project Supremacy - more related to the internet in general).

Lets face it, many people run more than one domain, so if this software is being used for managing your own domains, you are very unlikely to want to publicize the fact you own them all by including business address and social profile information on them.  For people who create PBN's for example, the best you could do would be to set up faked profiles and business addresses all over the show for each domain you own.  An mind numbing, spirit crushing, thankless task in anyone's books I can assure you.

This is a dreadful situation to be in - and if it's true that google hates the concept of interlinking sites owned by the same person or company for the purpose of boosting rank (as I read somewhere once LOL) - then this schema, as a ranking factor, is ideal for them (g).  This is because site owners WILL WANT the ranking boost - and this is therefore forcing them to include the data in their sites.

In reality - all it does is force people to falsify their information - as there is no way on earth any multiple site owner who is actively trying to give themselves a little bit of a boost for their efforts by dropping the odd link here and there to their own domains is going to want to take the risk of falling foul of a google penalty by saying "hey this is me all over again and i'm helping my little site a bit".

Lets take a look at some of the markup currently included with the Project Summary plugin.

Local Business Schema Markup

(Above - project supremacy business and personal ID information associated with a website - lets face it and be honest here - how many times do you want your "person" details showing prominently in the search results to be read by thousands of idiots and psychos?  On top of that, who wants to publish an e-mail address these days - I guarantee that putting an e-mail address in text on a website either via a straight post or schema markup will see that address destroyed by scrapers and spammers within weeks of it going online.  Forget it - the only way I would fill out this shiz is if I purposely wanted to destroy my e-mail address.  Telephone?  I write a blog about baking cakes and this makes it appropriate to give out my telephone number?  I think not.)

You see, conceptually, the fields DO FIT for a given single business wanting to destroy their e-mail addresses and plaster their name all over the internet.  Thetas fine.  But for hobby sites, general interest blogs, personal blogs and PBN type work - this information and its provision thereof is not always appropriate unless faked (then you come along and address the fact it probably needs to match whois information aswell - an area completely and utterly ignored by most gurus online.

Filling these fields in is discretionary really, and using the markup either via this application or inserting it using other methods should be thought through carefully with the overall goals and objectives in mind.

If you choose to leave them blank, and there is a ranking boost associated with them being filled with content, then you lose the boost opportunity.

Next up we have the social accounts tab.  Again - duplicating these data on different domains will tie the domains together with a footprint should any given search engine be out to create groups...... food for thought.

Social Account Schema Markup

(Above - project supremacy social accounts setup on a domain.  Well, fine if you own a single site and a single set of associated account - infact - very cool without doubt and in terms of the user interface, extremely well implemented.  I would not recommend entering the same accounts on more than one domain though - if you own more than one domain that is.  Ideal though for client work.)

Moving through the tabs, the next entry is for the address.  This is where you place the business address of the website.  Now this information was previously fairly widely recognized as being the NAP of the domain.  I often wondered how this was implemented in a structured fashion.  (NAP = Name Address Phone).  In this installation we see that the name of the business along with its phone number are associated with the local business tab, and the actual address is under this tab.  I am assuming that the data is combined somewhere behind the scenes to create the perfectly formed NAP for the spiders to crawl and index correctly.  Again - entering this information on multiple sites (the same information that is) - could spell trouble if you are out to game the system......

Business Physical Address.

(Project Supremacy allows the entry of a physical business address)

As you can see from the above image, there are two other tabs there.  The Rating tab allows a very basic level of data to be input should the post or page be a review of some kind - maybe a product or service.  The two fields included at this time are "Star Rating" and "Reviews Count".  To be honest - I'm not sure how this is pitched, the following questions arise in my mind.

1. So where are the reviews if their is a count - as count implies more than one potentially.
2. Where are the average ratings calculated and displayed?

The other tab is GEO Location.  Again, a slick bit of coding here - a map pops up and shows your hosts location, unlikely to be the address of your brick and mortar assets - should there be any - however it allows you to set the coordinates and save the data.

All of these items are configured initially in the General Settings for the plugin - which makes great sense as they are the defaults at domain level and are basically umbrella data for the entire domain the Project Supremacy software is installed on.  During this review I was quickly able to determine that the data is loaded from the general area, and can be overwritten on a page or post basis as required.

Still a bit Confucius with the star ratings though!!!  But there are entire themes and plugins for these available for free so no worries.

So I have a blog post - the domain it sits on isn't part of a company or anything, I wish to remain anonymous and there are no social profiles - how can I make this post benefit from Project Supremacy markup?

What I will do is poke a load of information into the address area, social profiles, geo location etc and then republish the post.  What this will do is establish whether there is an increase in rank for the page merely by having content in the markup.

The profiles will be real, the address probably won't be - because at the end of the day I value my privacy to an extent and my personal information is in no way relevant to the site or required/useful to the reader.  The address is absolutely useless to a visitor and in my view none of anybody's business anyway.  I am certain that despite what the bully corporations say (at the end of the day they are just greedy freaks) many people feel the need to retain their privacy online and sending out personal information benefits nobody except those tracking you for sales purposes and ad targeting.  So for a trial - I will somehow have to get some kind of valid address in there.  Maybe a friend will help me out with their address or something.

Ok - that's a run down of the software, below are details of the case studies and where I am up to with them - along with details of ranking changes or in the case of new pages, positions attained after crawling.  Sofar this software seems to be superbly written and presented - the only problem is how to use it on more than one site of your own.

Case Study 1 - Existing Page Modification by Insertion of Schema microdata.



The fairly tedious process of adding in social profiles and address and phone information to a domain has begun today.

There is a particular page on the domain which will be republished with this data once it is complete (in a couple of days time from now) now that I am familiar with the Project Supremacy Software.

Page sits at page 4 slot 9 for 7 word phrase including two stopwords.
Same page sits at page 1 slot 10 for 3 word phrase with no stopwords.

There are no affiliate links on it - and there is no microdata included in the code.

The test will add in social media profiles and business name and address data to see if the page moves after this is crawled and the index is refreshed.

Case Study 2 - A New Domain with Only One Inbound Link but Using Project Supremacy.



I will get a new domain - host it - and update it on a regular basis.  It will have no affiliate links on it to start with and performance will be measured in terms of how well the pages rank compared to similar pages on other domains which do not contain markup.

Project Supremacy Review and Study is ongoing - check back for more.



Site Launch Date : 24 June 2015

Total Projects Listed : 16

Total Projects Earning  : 0

Total Projects Completed : 14

VISIT Project Status Page.




Enter Email Below



If you're looking to find out how tough internet marketing REALLY is - follow me on my IMJourney with actual case studies.

My name is Martin Swift, I have around 18 years of IM and SEO experience full time, am a computer programmer with around 25 years  programming experience in languages such as C, PHP, VB, HTML etc.

I've used or developed HUNDREDS of websites from ecommerce carts, to doorways in the old days, to squeeze pages and run of the mill day to day information sites and blogs.

Surely with all this experience ***I*** can do it?  We shall see!!!

Main Page

BLOG - The Place of Regular Musing.