IM Case Study 1

"Make Money In Less Than 24 Hours With Instant Youtube Rankings"

Ok, lets take a look at this.  It is a free video which is available for anyone to view sofar as I can tell, and produced by a bloke called Alex Becker.  I've actually watched a lot of the videos he features in, and in all honesty, I find them quite amusing and at the same time curiously informative.  I chose this particular video to work with as it seemed fairly straightforward to get into and I haven't done much with YouTube in-terms of actually using it to try and make some money directly, naturally I *have* used it to put videos of products up, reviews - that sort of thing - but not in any real sense of relying on it to actually EARN.

So the statement "Make Money In Less Than 24 Hours With Instant Youtube Rankings" appeals to me both for trying to dig a bit deeper into Youtube and also expand on what I already know about youtube (which is fairly minimal), and also it fits my overall objective which is to see if I really CAN make money in less than 24 hours with instant Youtube ranking.
 


The purpose of the ranking in terms of the video tutorial is that you choose a business (say a local one) and put a video up about them for a phrase which you know will be advantageous for their company.  You get the video to rank, then contact the company - tell them what you have done - and hope to get more business from them.  In all honesty I couldn't care less about that method - there is no way on earth i'm going out touting for business for roofing cleaners, car sales people or whatever else comes to mind.  No, I am hoping that I can use this method to promote an affiliate deal of some kind instead.

First off - here is what I have done whilst watching the video - my thoughts etc and what the video contained.

a) Keyword Research
b) Ranking the videos

Immediately we are into the realms of "known" keyword research here - which in itself requires a certain amount of knowledge on the part of the viewer.  Personally i'm ok on this point, as i've done a lot of research into which keywords to target in the past.  If you need to have a moderately detailed look at what I view as "Keyword Research" - then you can visit that page and have a quick read.  But a quick pointer for you as an overview........

Choose keywords which are not overly competetive but retain a strong element of relevance.
Look out for any keyword strings which contain extra words and have worthwhile search volume - these can be useful (also known as longtail keywords).

With time and experience, you will get a feel of how to do keyword research and should fairly quickly get a grasp of what to look out for.  A couple of projects and you'll be there.

You will notice above that I said "known" keword research - the demonstrator already knows his product at the outset and already knows what the target phrases are to an extent.  There is no deeper research required here which would involve finding out keywords you have never heard of - we are simply looking at some phrases which we already know are worth chasing and whats out there online already ranking.

The video shows an example of "air conditioner installation nyc" - fair cop - right away I do think this is a good example to go with - it isn't stupidly easy like trying to rank for a string such as "buying icebergs in a colorado mansion with a brown frog" would be (you'd be surprised at how many crackpot SEO's actually make claims of their skill alongside junk like that!) and it isn't too hard a word/phrase as to push us into the realms of ultra competetive SEO.

At this point a tool called "MozBar" is mentioned - I don't have that, and it looks fairly useful as it shows some of the (what I consider a bit speculative) ranking metrics in google, so I downloaded and installed it.

Anyway - back on track - the video shows the DA and PA metrics (via MozBar) for the websites listed in the serp for the chosen term.  This gives a very very broad view of the type of strength we are up against if we want to rank for the term.

Without going into any heavy keyword research, we are moved onto another phrase - similar and related.  "air conditioner cleaning nyc"

Basically the video looks down the sites - primarily focussing on DA (as Youtube is 100) - and identifying that with this higher DA ranking the YT video shouldn't be too much of an issue.  I agree.


OK, we have looked at a couple of search strings and seen how other sites are performing in the SERP - we are now moved on to the next stage of the video, which talks about uploading a video to Youtube.  It should be said that you need a youtube account.  This in itself is an actual step for me, as whilst I have accounts which I use commercially in a very very small way, they are not tied to this project.  I must now go away and create a youtube account.

It is 11.32am, lets see how long that takes.  As I will need a number to verify it with and naturally I don't have spare telephone numbers knocking around which I can just use willy nilly.  This is a pain.

Ok - took about an hour of faffing about due to the additional requirement of this project being that the account must be phone verified and I needed to provide another separate number.  Used the wifes.

This is where it gets more complicated.

The Youtube video is not just a standard case of pressing a button to upload your existing video, its something to do with a WireCast software program which I know nothing about so will have to learn more.  The wirecast program isn't even on a domain of the same name, and you will have to glean the URL from the video for your free download.

I have seen enough of this video now to know I will need to

Find a product
Keyword research it
Produce a video
Shrink it with Handbrake
Download WireCast
Load Video to WireCast
Connect Youtube to Wirecast
Stream the Video from Wirecast to Youtube

So initially, I am going to learn how to use Livewire by uploading a short video I have already sitting on my PC.  Just to learn the process which appears a bit long winded.

Ok - the test is done.

I created a video and managed to get the live feed ranking on page 1 for its phrase.  Big deal.  I could probably do the same with a normal uploaded video on YT.

This project was a total pain.  Granted - if you want to do a live show and have it ranking its ok.  But I feel at this stage that the rewards are so small for affiliate programs that I am not going to go away and find a product.

HOWEVER - and this is important - IF I want to rank a video for a product, in particular if there are videos available for affiliates to use, then this may be an important tool.  I am left with the question of

"OK - so my feed was scheduled for 2pm today.  What happens to the Google serps when the feed is done?  Does the YT entry drop after a short while?  I will update.

Apart from learning something new, faffiing on a laptop with win 7, downloading new software, getting a feed entry from YT to rank, I don't feel this is much help to me - not right now.  About 4 hours to do - but the next time I do this it would take around 20 mins.

 

Came back the next day and the video (as its a feed) just has "Please Stand By" on a black screen.  Not a lot of use to anyone that is it?
 

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If you're looking to find out how tough internet marketing REALLY is - follow me on my IMJourney with actual case studies.

My name is Martin Swift, I have around 18 years of IM and SEO experience full time, am a computer programmer with around 25 years  programming experience in languages such as C, PHP, VB, HTML etc.

I've used or developed HUNDREDS of websites from ecommerce carts, to doorways in the old days, to squeeze pages and run of the mill day to day information sites and blogs.

Surely with all this experience ***I*** can do it?  We shall see!!!

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