GETTING TRAFFIC IS THE SINGLE MOST IMPORTANT TASK OF THE IM MARKETER - EVERYTHING ELSE IS REFINING THE SALES PROCESS, BUILDING A CUSTOMER
BASE, INCREASING CONVERSION RATES (in summary).
Now then, there are loads of people out there who will tell you that the above statement is not true. I couldn't care
less. I really could not give a monkeys chuff about that view, and my reasoning is as follows :-.
1. It does not matter how cool your page looks, it does not matter
how well it would convert, it does not matter one iota how badly people want what you are selling. If you cannot get customers to look at that page, you are DEAD IN THE WATER
BEFORE YOU START.
2. The CRITICAL PATH OF DEVELOPMENT. Remember - all the sales pitch trickery in the world WILL NOT GET PEOPLE SEEING YOUR PAGE OR WEBSITE.
PERIOD. You CANNOT write a page which "ATTRACTS" people, this is a falacy, the fact is that people are NOT ATTRACTED TO PAGES OR SITES, THEY ARE SHOWN THEM, AND
THEN THEY ACT. People do not gravitate towards something they know NOTHING about. You SHOW them an ad or a page, and THEN they act.
3. With 1 and 2 above in mind, you
will appreciate that you must have traffic generating skills to apply to your pages once they are ready to show the world, and absolutely bear in mind, that the method of getting
people to see your page will often depend on what you are selling.
Lets take an example to prove my point.
Lets say you have a blog, in wordpress, running for a few weeks
with about 10 pages of content. There are no visitors to the blog, because you do not know how to get visitors.
You go off all excited and purchase a "turbo charge your blog
sales with this fantastic wordpress email member list subscription plug in" product for $47.
You install it. It looks great.
Question : How many email subscribers do you think you will get?
Answer : ZERO - because you still have no traffic.
You see it doesn't matter what you do to make your blog
look great - adding a sales or email related plugin is not going to get you traffic, adding a plugin which makes the site appealing to the eye is not going to get you traffic.
The ONLY thing you can do to get traffic - is WORK TO GET TRAFFIC!
For the above reasons, my first projects will focus soley on methods of getting traffic :)